The Colonial National Bank adopted its new identity, BSP. The BSP brand is a well known and trusted name in the Pacific and has now will become a major player in Fiji.
The bank's colour of vibrant green depicts the desire to be bright, modern and energetic. The bank logo with the slogan 'your bank' features three Kundu drums. Drums are a common musical instrument in the Pacific used for communication and celebration.
The bank also launched its "Love Your Bank" campaign, inviting its customers and the community to take the opportunity to have a closer relationship with BSP, their bank. The campaign features hand made hearts. Hand made heart is the symbol of love across the Pacific and the world.
The bank is inviting the people to join in spreading the love across the Pacific using the hand made hearts.
Launching the brand and the campaign, BSP Country Manager Kevin McCarthy said, "Our look and our brand positioning is a response to what people already know about us. We are a bank you can love. We invite you to share in our celebration".
"As part of our 'Love Your Bank" campaign, we have offered the Digicel Fiji 7s team incentives for the Adelaide and Hong Kong tournaments. This means that if the try scorer makes a "hand made heart" symbol after scoring a try, they will be given $250 and if the team makes the hand made heart gesture after winning a game and this is captured on TV, the team will be given a further $250 to share for each heart captured, " Mr McCarthy added.
Mr McCarthy also assured that customers will now be able to enjoy services responsive to the modern customer trends.
"We will be introducing SMS banking very soon. This service is designed to give our customers convenient instant access to banking services and an insight into the many new product developments to come".